Amazon Prime Day 2023 commenced at midnight on June 21 and would last till 11:59 p.m. on June 22. The annual two-day sale event is one of the most exhaustive and super-busy shopping periods for the company. Million and Billion of goods from all walks of life are on sale, which results in a frenzic customer response.
Ever since Prime Day kicked off in 2015, sales have gradually marked up each successive year for the event. But this Prime Day is predicted (atleast for yet) to be the biggest in terms of sales revenue . According to marketing research firm eMarketer, “Amazon Prime Day 2023 is going to generate $11.79 billion in sales for Amazon. That’s nearly $2 billion above than the previous year revenue i.e. $9.91 billion . Here’s how eMarketer explains stacking up of these figures since 2016:
🔴Prime Day 2016: $1.5 billion in sales
🔴Prime Day 2017: $2.47 billion in sales
🔴Prime Day 2018: $4.13 billion in sales
🔴Prime Day 2019: $6.93 billion in sales
🔴Prime Day 2020: $9.91 billion in sales
🔴Prime Day 2023: $11.79 billion in sales
However, eMarketer also pointed out that , the growth of Amazon Prime Days sales is decelerating every year. Between 2016 and 2019, Prime Day sales grew at an average rate of 66.6% per year but in year 2020, Prime Day sales only grew 43% YOY , and in 2023 Prime Day sales further slowed down and set to grow only 19% YOY. Still, it’s not wise to compain with an extra $2 billion in sales over just in two days. And if you’re not in Amazon customer list, there are other Prime Day alternatives where you can shop great this week.
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