Whether you are trying to sell a physical product or going to launch a new SAAS (software as a service) product, this is never an easy job!
Littls time and so much to do:
Creating required buzz around your product, to target ideal audience, and hit your dream sales figures is Achilles heel even for expert marketers. According to https://www.bmc.com/blogs/saas-growth-trends/ , the SAAS market will generate close to $141 billion. So,it’s no wise to delay and miss on a market holding such a great potential. This piece of writing has endeavored to give you a short guide about launching your software service:
1- Test each and everything, again and again
When your product in its beta phase, make sure you do thorough testing of it’s each and every component. Your beta users would be the voice of your brand tomorrow so you have to ensure their satisfaction at every cost.
For this, fix any kind of bugs if there and review all the codes reiteratively to ensure there are no glitches.
2- Be solid and sure about your product’s UVP
UVP (unique value proposition) is a clear statement that tells your potential buyers, how your products or services will solve their problem, and why they should prefer you over others.
Without an outshining UVP, it will be challenging to market your product as worth buying because your product will look like just myriad of others in the market without something special or promising customers a distinctive benefit. This step will also lay a map regarding how to market your product in future.
3- Choose the beta mode
Choose between two alternatives: Private beta launch or Public beta launch
a- Private beta launch
This type of launch is specific to a few users. Either they are volunteer testers or paid ones. This launch is useful when your system isn’t designed for heavy loads or/and if your product is something in between a fully functional product and a MVP.
b- Public beta launch
Any user can test your product. It happens mostly when you want a large scale feedback or user-generated content.
4-Your launch team should be ideal
- It can be anything – your existing customer base, social media groups, or beta testing groups. There is another widespread method: creating a landing page and collect the users’s email addresses. As a rule of thumb, you may:
- Figure out which platform would be ideal to shortlist beta users
- Offer your users an incentives
- if you don’t feel enough, consider your marketing team or a SaaS marketing agency.
5-Be crystal clear to your beta team
As you have to onboard them, you have to pre brief them about your ends and objectives. Tell them about what kind of reviews you want and upon which format. Last but not least, create a buzz around the launch date.
6- Seek feedback from beta users and implement it
This is really an exhausting task because to seep through the words of every user isn’t easy. First of all you have to create a plan with ur team regarding which platform to use for gathering feedback and most importantly – how to implement it.
7- Reach out to the world
Once you’ve successfully completed the beta launch phase, it is time for you to tell the world how “distinctively useful” your product is. positive feedback received from the beta users can be manipulated for this purpose.
Some most widely used and lead-generating mechanisms are:
- Blogging
- Outreach
- Affiliate Marketing
Final thoughts
investing time, gathering resources, and implementing the right strategy is crucial for any successful SAAS product launch. Irrespective of how awesome your product is, remember to do your homework honestly before you start dreaming about the success of your product.
