You can find a hundred reasons why and how SMEs and the overall global economy have suffered due to Covid. Many corporations are working remotely, operating at a very limited capacity than before, or completely shut down. Let’s discuss in detail how we use simple ways to boost business during pandemics.
Any opportunity of business growth during pandemic during these dire crises seems unlikely.
Still, there are some rays of hope and you can make the most out of the current situation and achieve corporate growth during COVID-19, regardless of where your business stands.
Five smart and simple ways to boost business during Pandemics
1- Digital marketing is a whole new world lying in front of you
Remember that marketing is the backbone of your business. Virtual marketing (email copies, ad copies, blogs, social media ads), costs you nothing as compared to physical marketing ( arranging seminars, distributing pamphlets, brochures, creating billboard ads). Your business should be very precise about the time and effort you put into marketing.
The key is to track the output of your marketing efforts and make it dynamic by making regular adjustments to what the real-time data is telling you. If you do it successfully, you are already halfway there in business expansion
2-Consider your customers’ perspective when interacting with them
Social media channels like Facebook, Instagram, Twitter, and LinkedIn have become even more important for brands that want to stay connected to their customer in the age of remote work and store closures.
Harness these SM platforms to expand your business in Covid_Identify your target or potential customers and pay close attention to what they like to do online. At a time when everyone is feeling uncertain and detached, you could earn a place in the heart of the customer by responding to their needs ASAP and looking up things from their perspective.
“Are we different”? Are we affordable? Does the market really need us? There is always the opportunity for creating a unique brand identity and compelling products regardless of the crippling economy.
3- Host community events
This is a very useful strategy for creating brand awareness, expanding the customer base, and hooking the public up. Community events on FB are just the digital version of old-school exhibitions. You can also create public chat rooms or host live business events, create polling rounds, etc ( like a skincare brand asking questions about acne).
4-Create hooking content on your Social Media Pages
This is maybe a catalyst for your business expansion during Covid. For maintaining your customer base and potentially creating new ones, it is a good bait in this boredom to offer them something to hook up with. You can harness Image creatives, short video ads, short descriptive ads, motivational stories, etc.
5-Importance of networking
Business growth opportunities show up when you know the right community to connect with. This is especially relevant during a global pandemic. When entrepreneurs are all trying to connect with each other to stay alive.
That’s why Phillips focusing on networking right now is the wisdom of the hour— not only building new, valuable connections but keeping your current contacts apprised of your overall progress and future plans. Here are some do and don’ts of professional networking you should follow.
Bottom line
There is no doubt that Covid has given all businesses especially SMEs, a tough time but, remember that the world hasn’t ended here. The whole world has gone virtual to cope up with this situation; marketing& Business are no exception.
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